Curriculum Vitae
Education
2019-2021
University of Strathclyde (Glasgow, UK)Master of Science in Business & Management (MBM)
Graduated with Merit (66%).
2011-2016
ILMA University (Karachi, Pakistan)Bachelor of Science in Computer Science (BSCS)
Graduated with 3.34 CGPA. In final year project, our group has developed android app for university management system.
Certificates
Internship Experience UK: Technology
Gemba Kaizen: A Commonsense Approach to Continuous Improvement
Digital Marketing Skills
Search Engine Optimization (SEO)
Social Media Marketing (SMM)
Search Engine Marketing (SEM)
Email Marketing
Brand Management
Affiliate Marketing
Website Building Skills
Wordpress
HTML / CSS
PHP
JavaScript
Management Skills
Leadership
Planning
Time Management
Problem Solving
Communication
Project Management
Business Development
Applications & Tools
Microsoft Office
SEMrush
Ahrefs
Yoast SEO
Google Search Console
Google Analytics
Google Adwords
BuzzSumo
Canva
Adobe Premiere Pro
Adobe Photoshop
Experience
Oct 2021 - Present
Z I Catering Limited • Full-time (London, UK)IT & Marketing Manager
• Oversee marketing campaigns for the restaurant and catering business, including digital and traditional marketing.
• Managing social media, SEO, email marketing and paid advertising.
• Gather data on competitors and analyses their prices and method of marketing.
• Conduct research on customer opinions and marketing strategies, collaborating with marketing professionals and other professionals.
• Maintain and oversee POS, delivery platforms and related computing environments, including computer hardware, systems software, applications software, and all configurations.
• Monitor website and developments through coordination with the development team.
June 2021 - July 2021
Bright Network • Intern (Glasgow, UK)Intern
• Took tailored sessions and completed live project work run by leading employers such as EY, Google, Amazon, Vodafone and many more.
• Connected with employers from Technology sector.
Apr 2020 - July 2020 • 4 mos
Royal Mail • Part-time (Glasgow, UK)Warehouse Associate
• Performed inventory control.
• Sorted and segregated different types of parcels and letters.
• Scanned parcel and letters for record keeping.
Jan 2016 - July 2019 • 3 yrs 7 mos
DevHunk Corporation • Full-time (Karachi, Pakistan)Proprietor
• Grew business from ground up, including developing business plans and hiring all staff.
• Adjusted job assignments and schedules to keep pace with dynamic business needs, factoring in processes, employee knowledge and client demands.
• Created social media content with consistent content and tone.
• Analyzed and reported social media and online marketing campaign results.
• Masterminded highly successful digital strategies for various platforms to attract customer engagement.
• Researched and implemented search engine optimization recommendations in accordance with development methodology.
• Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
• Researched and analyzed competitor website and advertising links to gain insight into new strategies.
• Tracked, reported and analyzed website analytics monthly to drive strategy and improve user experience.
• Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
Sept 2018 - May 2019 • 9 mos
Intranet Solutions Pvt Ltd • Full-time (Karachi, Pakistan)Marketing Manager
• Devised and deployed online marketing plans with effective SEO, social media and viral video campaign strategies.
• Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Utilized diverse research techniques and online or published data collection tools to amass key information or statistics, supporting business objectives.
Aug 2011 - Feb 2018 • 6 yrs 7 mos
UpworkFreelancer
• Created and managed landing pages for products and services.
• Ran email campaigns to increase sales and outreach.
• Researched and implemented search engine optimization recommendations in accordance with development methodology.
• Planned and instituted social media marketing plan for various clients.
• Executed tests, collected and analyzed resulting data, and identified trends and insights to achieve maximum ROI in paid search campaigns.
• Managed large data projects, including data extraction, data entry and accuracy verification.
• Corrected any data entry error to prevent later issues such as duplication or data degradation.
May 2015 - Aug 2015 • 4 mos
Quest Traders • Full-time (Karachi, Pakistan)Sales Manager
• Assisted with customer needs and resolved problems to maintain business relationships.
• Recorded information, shortages and discrepancies to keep records current and accurate.
• Kept merchandise moving smoothly and accurately from stockroom to sales floor.
• Maintained records related to sales, returns and inventory availability.
Trading History
Apr 2017 - Present
Part-timeCryptocurrency Trader
• Invested $10,000 into various cryptocurrencies when Bitcoin was around $1600 in 2017 and made large sum of money.
• Experienced in analyzing market conditions with the help of economic and social data and skilled in technical analysis.