Curriculum Vitae

Education

2019-2021
University of Strathclyde (Glasgow, UK)

Master of Science in Business & Management (MBM)

Graduated with Merit (66%).

2011-2016
ILMA University (Karachi, Pakistan)

Bachelor of Science in Computer Science (BSCS)

Graduated with 3.34 CGPA. In final year project, our group has developed android app for university management system.

Certificates

Internship Experience UK: Technology

Credential ID: COTQJFJPIXEDF9
02 July 2021

Gemba Kaizen: A Commonsense Approach to Continuous Improvement

Membership ID: AYjy5GpDKmb0a0ODf5PXmEV9F7PJ
20 October 2020

Digital Marketing Skills

Search Engine Optimization (SEO)

95%

Social Media Marketing (SMM)

85%

Search Engine Marketing (SEM)

85%

Email Marketing

85%

Brand Management

90%

Affiliate Marketing

85%

Website Building Skills

Wordpress

65%

HTML / CSS

57%

PHP

35%

JavaScript

20%

Management Skills

Leadership

85%

Planning

75%

Time Management

90%

Problem Solving

85%

Communication

75%

Project Management

85%

Business Development

87%

Applications & Tools

Microsoft Office

75%

SEMrush

70%

Ahrefs

67%

Yoast SEO

72%

Google Search Console

85%

Google Analytics

85%

Google Adwords

76%

BuzzSumo

65%

Canva

65%

Adobe Premiere Pro

42%

Adobe Photoshop

35%

Experience

Oct 2021 - Present
Z I Catering Limited • Full-time (London, UK)

Marketing & Office Manager

• Oversee marketing campaigns for the restaurant and catering business, including digital and traditional marketing.
• Managing social media, SEO, email marketing and paid advertising.
• Gather data on competitors and analyses their prices and method of marketing.
• Conduct research on customer opinions and marketing strategies, collaborating with marketing professionals and other professionals.
• Maintain and oversee POS, delivery platforms and related computing environments, including computer hardware, systems software, applications software, and all configurations.
• Monitor website and developments through coordination with the development team.

June 2021 - July 2021
Bright Network • Intern (Glasgow, UK)

Intern

• Took tailored sessions and completed live project work run by leading employers such as EY, Google, Amazon, Vodafone and many more.
• Connected with employers from Technology sector.

Apr 2020 - July 2020 • 4 mos
Royal Mail • Part-time (Glasgow, UK)

Warehouse Associate

• Performed inventory control.
• Sorted and segregated different types of parcels and letters.
• Scanned parcel and letters for record keeping.

Jan 2016 - July 2019 • 3 yrs 7 mos
DevHunk Corporation • Full-time (Karachi, Pakistan)

Proprietor

• Grew business from ground up, including developing business plans and hiring all staff.
• Adjusted job assignments and schedules to keep pace with dynamic business needs, factoring in processes, employee knowledge and client demands.
• Created social media content with consistent content and tone.
• Analyzed and reported social media and online marketing campaign results.
• Masterminded highly successful digital strategies for various platforms to attract customer engagement.
• Researched and implemented search engine optimization recommendations in accordance with development methodology.
• Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
• Researched and analyzed competitor website and advertising links to gain insight into new strategies.
• Tracked, reported and analyzed website analytics monthly to drive strategy and improve user experience.
• Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.

Sept 2018 - May 2019 • 9 mos
Intranet Solutions Pvt Ltd • Full-time (Karachi, Pakistan)

Marketing Manager

• Devised and deployed online marketing plans with effective SEO, social media and viral video campaign strategies.
• Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Utilized diverse research techniques and online or published data collection tools to amass key information or statistics, supporting business objectives.

Aug 2011 - Feb 2018 • 6 yrs 7 mos
Upwork

Freelancer

• Created and managed landing pages for products and services.
• Ran email campaigns to increase sales and outreach.
• Researched and implemented search engine optimization recommendations in accordance with development methodology.
• Planned and instituted social media marketing plan for various clients.
• Executed tests, collected and analyzed resulting data, and identified trends and insights to achieve maximum ROI in paid search campaigns.
• Managed large data projects, including data extraction, data entry and accuracy verification.
• Corrected any data entry error to prevent later issues such as duplication or data degradation.

May 2015 - Aug 2015 • 4 mos
Quest Traders • Full-time (Karachi, Pakistan)

Sales Manager

• Assisted with customer needs and resolved problems to maintain business relationships.
• Recorded information, shortages and discrepancies to keep records current and accurate.
• Kept merchandise moving smoothly and accurately from stockroom to sales floor.
• Maintained records related to sales, returns and inventory availability.

Trading History

Apr 2017 - Present
Part-time

Cryptocurrency Trader

• Invested $10,000 into various cryptocurrencies when Bitcoin was around $1600 in 2017 and made large sum of money.
• Experienced in analyzing market conditions with the help of economic and social data and skilled in technical analysis.

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